So could Apple actually sell more iPhones by increasing prices? It’s very possible.Ġ6/13 Update: Industry analyst Jeff Pu of investment firm Haitong International Securities has added his voice to those reporting that Apple will increase iPhone 15 prices. Given that most iPhones are also bought on long-term contracts, a $100 price increase is unlikely to dissuade Pro buyers, but the wider gap might be enough to reinvigorate sales of standard models, which have stagnated in recent years. In contrast, the iPhone 15 Pro and Pro Max will receive an updated design, next-gen chipset and upgraded cameras. For example, the iPhone 15 and iPhone 15 Plus will adopt the same design and chipset as the iPhone 14 Pro and iPhone 14 Pro Max. The wider gap between Pro and non-Pro prices would make a lot of sense, given the standard models are increasingly based on the Pro versions from the year before. If correct, this would result in the following price breakdown: Unlike earlier leaks, which claimed increases of up to $200, my source claims that a $100 rise is more likely with Apple currently undecided whether to raise the cost of the iPhone 15 and iPhone 15 Plus. While Ives states that the average selling price for next-gen iPhones will be higher, my source claims that in the U.S., this is likely to be via hikes to the iPhone 15 Pro and Pro Max rather than standard models. Combine this with price hikes, and Apple’s famously loyal customers are going to be put to the test this year.Ġ6/12 Update: I have been contacted by a trusted source who also expects Apple to increase iPhone 15 prices. Moreover, early iPhone 16 leaks point to significantly more ambitious smartphones, with one influential leaker going as far as to actively discourage iPhone 15 upgrades. While widespread leaks point to the iPhone 15 and iPhone 15 Plus updating their designs and iPhone 15 Pro and Pro Max models adding faster processors, improved cameras, an ‘Action Button,’ as well as a range-wide transition to USB-C, the overall improvements are modest.

Whether Apple has done enough with the iPhone 15 lineup to drive this number of sales remains to be seen.

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